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Our mission is our purpose.


Mermaid Straw is a mission based organization focused on the reduction of single use plastics through offering fun & stylish reusable alternatives, community action, and education.

At Mermaid Straw we are dedicated to educating others on the horrible effects single use plastic is having on our environment and wildlife. We are proud to offer the highest quality, fun and stylish eco-friendly alternatives to single use plastic straws, cups, bottles, utensils, etc. We hope to inspire and empower people to live a more sustainable, plastic free lifestyle so they can lower their footprint on the environment and help save our lakes, rivers, oceans and all the animals that call them home.

What is single use plastic?

Single use plastic is a material made primarily from fossil fuel–based chemicals. Products made from single use plastic are created with the sole purpose of being used by the end consumer for a matter of minutes then disposed of right after use. The most common single-use plastic products are food and beverage packaging, straws, cups, bottles, bags, utensils, etc. 


Invented in the 19th century, single use plastic didn't gain main stream popularity until the 1970's. Manufacturers began switching from paper and glass materials to plastic due to it's affordability, durability and weight. Since the 1950's, 8.3 BILLION metric tons of plastics have been produced. This sounds like a long time, BUT, half of that production has only occurred in the past 15 years!

Why is single use plastic so bad?

So, single use plastic is bad... like real bad. By now we've all seen the video of the poor turtle with the plastic straw stuck in it's nose. This is just one example of how our "throw away" culture is effecting the natural world around us.


The problem is in the name. These products are used ONCE, for a matter of minutes then thrown away. The reality is... There is no away, just somewhere else. Plastic does not BREAK DOWN, it just BREAKS UP into smaller pieces called microplastics.


These microplastics never disappear. This means that, other than plastic that has been incinerated or recycled, every piece of plastic ever created is still in existence somewhere on this planet today.

The problem by the numbers

More than 8 MILLION TONS of plastic is dumped into our oceans every year! This number continues to grow because of how many single use plastic items are used in the US every year. Here are some of the top contributors:

500 MILLION

40 BILLION

100 BILLION

100 BILLION

You can make a difference!

We make an infinite amount of choices every day. Each of those choices can have a positive or negative effect on our environment. By simply choosing to use reusable products you can help reduce the amount of single use plastic items that end up in our lakes, rivers and oceans. 


For example, just by switching to a reusable Mermaid Straw, you can save an average of 584 plastic straws from being used a year! It's as simple as saying, "No straw please!" when you're out and about to start making a difference. 


Consumers speak with their dollars so it's imperative to take a moment to consider the impact and message made with each purchase we make!

To get you started on your zero waste journey, grab your first Mermaid Straw, FREE!

We have saved over 89,423,248 plastic straws from entering our environment!

Beach Cleanups

We host beach cleanups on Lake Michigan every month from April through September. We use these cleanups as an opportunity to bring together local residents and businesses to spread awareness among our community about the impact that plastic pollution has on our environment. 


Our business cleanup partners provide participants with freebies to show appreciation for their efforts AND we have professional Mermaids swim ashore for each event! We aim to make our cleanups FUN! If you're a NWI local, please join us this season! 

2019 Cleanup Stats

Giving Back

1% for the Planet is an international non-profit organization whose members take a pledge to give back at least 1% of their annual sales (not just profits) to the protection of our environment - whether or not they were profitable. This assures that each member makes a commitment of transparency to ensure they uphold their promise to donate and follow through.


Mermaid Straw is proud to be a member of this organization joining more than 2,000 other eco-conscious members, in over 45 countries, who are coming together to protect the future of our planet. 


So far 1% for the Planet has certified more than $225 million in support to approved environmental nonprofit organizations such as Surfrider Foundation, Alliance for the Great Lakes, Sea Shepard, Ocean Conservancy, Sea Turtle Conservancy - all of which we have donated on behalf of our customers.

Education

The children are our future! This is why we believe education is absolutely crucial for the future of our planet. So far, our Mermaid Straw team has spoken in front of hundreds of students of all ages across Northwest Indiana educating them on:

  • Single use plastics
  • Life cycle of plastic
  • Marine debris
  • Animals & their diets
  • The 5 R's of sustainability
  • Reusable alternatives

Our goal is to bring this huge global issue down to a personal level. By doing that, we hope to leave our participants feeling empowered knowing that their small daily choices can have a big positive impact on our environment and wildlife.

Caroline - Our Adopted Loggerhead Sea Turtle

We adopted Caroline on July 18th, 2019. Caroline is an adult female loggerhead sea turtle who was released on July 30, 2017 from the Archie Carr National Wildlife Refuge in Florida. She measured 89.0 cm curved carapace (shell) length and 84.2 cm curved carapace width.


Loggerhead sea turtles are listed as endangered or threatened under the Endangered Species Act (ESA). The biggest threats facing loggerhead turtles are bycatch in fishing gear, loss and degradation of nesting habitat, vessel strikes, entanglement in marine debris and foreign object ingestion (plastic pollution).

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